Hello from Starbucks,
I am in another Starbucks and I know that it is more than merely another trip to the green mermaid branded coffee shop, in spite of that fact I have not been in this individual Starbucks before. As I walk in I see the familiar colors, the familiar layout, the typical board of options and even similar bathroom layout. The look is similar to one in one I have visited in PA, CA, VA, WI, UT, MN, IA, or IN. Yes, NYC, IRELAND, POLAND, CZECH REPUBLIC, AUSTRIA or CANADA. I think you get the point. They want us to feel at home, to feel familiar and welcomed, in spite of the fact that they got into some serious boiling water for their lack of welcome in the City of Brotherly Love not long ago. Branding is something all of succumb to whether we realize it or not. I believe some of the more successful branding campaigns in history include the aforementioned Starbucks; others include Apple, Microsoft, Hershey, or Harley Davidson. I am sure there are others you can name, but these are the ones that immediately come to mind for me. Terms like “the Big Three” referring to General Motors, Ford, and Chrysler once powered Detroit, but that is no longer the case. Companies that were standards of my childhood like Sears and Roebuck, J.C. Penney, or Montgomery Wards have fallen by the wayside of clothing or tools giants and now even the behemoth Walmart must be trying to figure out what to do with Jeff Bezos and Amazon as they seem destined and determined to become the one-stop-online-shop (OSOS) of everything. It seems the only thing that can rival them are the things they need like Google or other technology to support their continuing growth into most anything and everything. The reality of entrepreneurship on steroids seems to characterize what Bezos is doing. Of course, it can be argued Warren Buffet did the same thing, only 30 years earlier, and did it more by beating the pavement than wiring it together by technology. While I must admire their foresight and ingenuity, I cannot help but be concerned about the consequences. Where will the convenience and the OSOS cost us more than save us. Perhaps it is appropriate that the acronym includes an SOS.
I sort of went on a roll there, not realizing how all of that fit together for me. I think I find myself questioning more frequently and more critically some of the things I see happening on a regular basis. At times it makes me feel like a curmudgeonly aging white male, much like the uncle I have mentioned in a previous blog or two. The irony of that questioning for me is I will not have to deal with the consequences as long as my students. I will not see how the consequences might fundamentally change daily life as I have known it, or they know it now. Certainly technology has fundamentally changed how we communicate – or fail to – how we write, how we manage information – or fail to – how we shop, how we believe what we see or hear – or don’t. Again, I could go on, but you get the idea. I believe that technology must be seen as one of the profound contributors to the discord, the lack of decorum, civility or general lack of manners that seems to be plaguing us today. Or more accurately, our human addiction to our gadgets and the subsequent usage. Yet, I do subscribe to the belief that there is a rhetoric of technology. All I have to do is observe students anywhere on campus. Before they are out of a classroom as class is dismissed, their phones are out and they are consumed as they try to see what Instagram post or snap story they have missed in the last 50 minutes. They can see their way forward as if their cell phone is a seeing-eye dog (service animal) helping them get to their next class as they wander around like zombies in that 20 minute interval. They can walk up steps, down steps, between people or order without looking up as if the phone is their brain in their hand. Yesterday, I inadvertently left my phone somewhere on campus, and I realized shortly after it happened, and even had some sense as to where it was, but I did not follow up and get it until this morning. So I was without it for almost 24 hours. In the spirit of full disclosure, I did have my iPad at home and I did search out it’s location last evening and saw that it was probably where I suspected. I did get an email this morning that it had been turned in. So there was some surety that it was not stolen. That is helpful, but I did not feel like I was at a disadvantage with no phone. The continuing growth of the technological influence on communication and writing is something I ponder almost daily, and while I could say much about that, I will wait for another post to speak about that.
While I noted in my last blog I do not want a do-over, and that stands, if there is something I wish I might have done earlier, it is sort of two pronged. I wish I would have growth up in a time where learning other languages was encouraged. That was not something that was ever mentioned in my household. I had a great-aunt who could speak Norwegian and prayed in her native language, but that was the extent of any exposure I had. Related to that, I wish I had been taught about the importance of travel and experiencing other cultures. Certainly part of that ability was having the financial resources, and that definitely was not the case. What I am grateful for is that I enlisted in the Marines out of high school. That certainly offered me opportunities to learn about places outside of Sioux City, my NW Iowa town of 100,000, which I believed was a pretty big place. The second thing that did a great deal to broaden my horizons was to meet the Peters family. The pastor and family that came to Riverside Lutheran Church as I was getting out of the service. They had been in NW Iowa before, but this stop of the itinerant pastor’s existence included time in Germany before returning to the Midwest. It was their use of German in daily conversation, as well as a son who became a great friend and a serious crush and more on a younger sister, who is also still a treasured friend, that started me down the road of loving to learn language. It is now 40 years later and this summer I will enroll in the second intensive language program I have ever done. This one is a speaking language, however; the last one was Greek and I crammed two years into 12 weeks. This was much more about reading and writing. Yet, I remember the first time I heard Dr. Craig Koester read Greek in a Johannine Theology class. It was like listening to a story teller. His ability to read Greek as if we were reading English with inflection and tone, pauses, and appropriateness was unlike anything I had ever heard. I could have listened to him all day. What I learned in all of this, which I am just now really coming to terms with, is how much I was fascinated by language. I have said more than once, I wish I had gone into linguistics.
In the second half of my life, I have traveled much more frequently than in the first half. While I was 25 when I went to Europe the first time, the trip that changed my life and my perspective of what Europe was and how important it was to my understanding who I was as an American, I did not make a second trip out of the country as a civilian until I was almost 30. That trip was during the time I was in seminary and I went to then what was known as East Germany. It was a country behind the iron curtain, and it was an experience that revealed to me things I have seldom seen or experienced since. That first trip through Checkpoint Charlie is an experience that changes one’s life. While I have noted this in earlier posts, what still stuns me the most is how quickly I acclimated to the restriction of travel, ability to shop where I chose, or eat whatever or wherever I wanted. I remember how completely unprepared I was when I asked a East German seminary student I met to write me after I would leave and he said that was not possible. Perhaps more importantly, I remember when the wall came down later and he wrote to say hello and to tell me how they would have to be taught and learn about the concept of freedom. We take so much for granted. This past January, while traveling with the Eastern European Study Abroad group, we went to Lviv, Ukraine and sat at the border for 3+ hours. All of this freaked out our students a bit, but my memory of a much more serious investigation when we went into East Berlin in 1985 told me this was not nearly as ominous. Yet each experience when you live it causes a reality check that colors our understanding of the other person. What still causes me pause is how we are all human beings, but we seem so affected by our contextual situation that we can view what we deem apropos or tolerable in such profoundly different ways. It begs the question why and how? Again, I do realize some of this because of the same journey to what was then the Eastern Bloc. Thomas, the seminary student who could not write to me, noted when he could that he would have to be taught the concept of freedom. If one never has something, it is difficult to realize what it means. It is the same overall concept I am trying to convey in this post. It is one thing to see a country on a map and realize it exists. It is also something to see it in pictures or videos when another person has taken them or posted them. It is something entirely different when you have gone there and experienced it. There is an issue both in the contextual situation and then the experience of language. I think it is when the two experiences, which affect most of our senses, that we are compelled to see how we move from geography to place. It matters not whether it was German, Danish, Italian, Spanish, Polish, and most recently Ukrainian (which adds a different alphabet to the mix), there was always some point where I felt overwhelmed by the experience. It is interesting how we try to accommodate, or perhaps not for some, the other, particularly when we are in their country. I have always found it necessary to attempt to use their language and show deference to their customs. As we age, however, we are more aware of how we can Anglicize most any language with our unique American accents. I had this conversation with someone just recently as we were addressing the idea of how we acquire another language more completely, which is so much more than learning vocabulary and managing to read and comprehend.
Too often, I hear students or others say, I took ______ (you can insert the specific language), but I cannot really use it. What they are implying is they cannot speak adequately. Yet what does that mean? For most, it is a combination of both vocabulary and accent. What does it take to sound like a native speaker versus a person who is merely trying to string some words together in another language? What happens when we struggle with the language so much that we are merely trying to pronounce the words (lacking both structure and inflection)? The first thing that happens is fear. The second thing is we no longer try because we become overwhelmed or embarrassed. As someone who has three different languages using Rosetta Stone on their computer, it has become more and more apparent to me why they manage the lessons as they do. Learning a language is all about employing all your senses because each sense affects your cognition in a different manner. It is where you begin to see the geography as a place; it where you begin to see the people as an individual. It is where you begin to see the complexity of the world in a way that makes it more about exploration and learning than comparing and contrasting. What I have realizes is the best way you can spend money is by travel. The more you travel, the more you realize how people have the same basic needs regardless of language, culture, location, or any other noun you wish to add to the list. We want to be happy, healthy, and somehow make a positive difference. Time to grade some more as the end of the semester is upon us once again. As far as a video, I have decided to use Enrique Iglesias. Amazing how passionate the Latino/a culture is.
Thanks as always for reading and I hope your semester ends successfully.